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The Local Edit Part III

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Here we have the third and final article where I was part of the sourcing team for A Fashion Friend .  We had to gather information on what accessories were trending at the time, source these items from various stores across Cape Town and put together visually appealing flat lays for the different posts. This is just a screenshot of the article as it went live on their website but you can check out the original here or simply read it below. PRETTY IN PINK Would you believe that last week marked the 15th anniversary of Legally Blonde (WHAT?). The cult film saw Reese Witherspoon wear more pink than Paris Hilton, and made us suddenly realise our favourite colour of the moment really is pink! So, in honour of that important fact, we found a few pieces in store now that will help you channel your own inner Elle. 1. Rose Gold Chain Bracelet R1099, Fossil 2. Knit R799, Topshop 3. Ring Pack R399, Accessorize 4. Rose Gold Bracelet R899, Fossil 5. Pineapple Ear

The Local Edit Part II

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So this is the second article in this series where I was part of the sourcing team for this article on   A Fashion Friend . We had to source accessories from various stores across Cape Town and put together visually appealing flat lays for the different posts. Check back in tomorrow for the third and final article. This is just a screenshot of the article as it went live on their website but you can check out the original  here  or simply read it below. DELICATE ACCESSORIES Minimalism at it's Finest Sometimes the chicest option is to keep things to a bare minimum when it comes to accessorising. Luckily, wearing simple, delicate jewellery happens to be trending now. Below, we tracked down dainty rings, necklaces and bracelets that make a great addition to your collection, especially if you love stacking and layering your jewellery! Torque Bracelet R169, Topshop  // Marble Earrings R99, H&M Marble Necklace R99, H&M  // Geo-Tribal Hoops R169,

The Local Edit Part I

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Here we have a piece that I did not write myself but I was part of the sourcing team for this article on A Fashion Friend . We had to gather information on what accessories were trending at the time, source these items from various stores across Cape Town and put together visually appealing flat lays for the different posts. T his is the first article in this series. This is just a screenshot of the article as it went live on their website but you can check out the original here or simply read it below. OLIVE GREEN EDIT Sure, there's a whole lot of attention being shed on Cape Town’s local fashion scene this week. And even though we’ll always have a deep love and appreciation for legendary fashion houses, it’s refreshing to be captivated by talented, lesser-known brands that are not only trying to make a name for themselves but deserve to do so.  For that reason, we’ve rounded up a few of our favourite local brands. These labels boast refreshing creativity, inten

Fashion Week #MBFWJ16

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This was just a short article I wrote for A Fashion Friend on the Mercedes Benz Fashion Week in Johannesburg in 2016. I know it is old news but it is just to give you a feel of my writing. Enjoy! Above is just a screenshot of my article as it went live on their website but you can check out the original  here  or simply read it below. SAVE THE DATE AFI presents Mercedes Benz Fashion Week Joburg 2016 As you may, or may not know, AFI (African Fashion International) has announced the reintroduction of Mercedes-Benz Fashion Week Joburg (#MBFWJ) for the Spring/ Summer season. This event will take place on 11-13 August 2016, at Nelson Mandela Square in Sandton City. A s Johannesburg is the economic hub of South Africa with the largest number of targeted consumers in the fashion industry, AFI thought it would be a great idea to shift Fashion Week into the spring/summer season to lift retail activity for local designers and redirect international attention towards the

Officially Published

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So this is my first article that got published on  A Fashion Friend , during the course of my internship with them. I found the topic very interesting & I felt that it is quite a big advancement in the cosmetics industry, which very little is actually known & spoken about. Check it out, read it & embrace the future of beauty. This is just a screenshot of my article as it went live on their website but you can check out the original  here  or simply read it below. SUSTAINABLE BEAUTY Changing the Face of the Beauty Industry Cosmetics have been and always will be an essential part of human society, but human consumption is far exceeding the rate of replenishment of the planet’s natural resources. As a result, consumers are becoming increasingly aware of the health dangers posed by synthetic cosmetics and personal care products, and their disastrous effects on the environment and individuals. Therefore, the world has turned its attention to sustainable manufacturing a

Enter The Internet

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This is the first article I did for  A Fashion Friend  before I got accepted to do an internship for them this year. This is the only one (of all my articles that I did for them) that didn't get published on their site but I thought it deserved some exposure, so here it is. Have a look at it, check out the links and spread the love. CAPE TOWN'S BADDEST FASHION B*TCH Young FaniSun Fani Segerman is the daughter of the man who found Rodriguez but that is not what this internet sensation is famed for in the city of Cape Town. Meet Young FaniSun, the model/stylist who studies psychology during the day works on her fashion label at night and is proudly obsessed with the internet. She has a style that’s worth celebrating and a work ethic that is quite intimidating. Photographer //  Dulan Culhane Hair //  Kelly RedHair Salon Model //  YoungFainSun In 2010, Fani and her two best friends, Na’ama Tsalik and Isaline Goemaere started their own blog-sla